Cliente / Client: Fridoka
Projeto / Project: ID
Ano / Year: 2019
Silver at Graphis Design Annual 2021
A Fridoka é a marca de uma nova franquia de bijuterias diferenciadas a preço acessíveis. A loja piloto da marca foi inaugurada em dezembro de 2019 em Garopaba / SC e para ela foi criado todo o sistema de identidade e sinalização.
A identidade se baseia em uma personagem inspirada na pintora surrealista mexicana, Frida Kahlo. Uma tipografia especial, de muitas cores e formas geométricas, foi desenhada para compor o nome e criar variações e texturas, que serão usadas em futura linha de beachwear.
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